Private Wealth Design Experts

Private wealth,
meet the
golden rule.

Theory79 Wealth Design™ was founded on a simple belief: wealth should be built with intention and grounded in what matters – people, purpose, and principles. Our name is inspired by the golden rule, represented by element 79 (gold), which guides our approach to Wealth Management: treat every person, plan, and portfolio the way we’d want ours treated. That’s our guiding theory.

WHO WE SERVE

Whatever your path or priorities, your financial life likely shares something with many others: complexity. Over time, the moving parts multiply. Regardless of the phase of life you’re in right now, we bring clarity, coordination, and intention to the bigger picture, connecting the pieces so your wealth works together.

WHAT WE OFFER

Money is personal. So are our services.

We don’t wait for complexity to become a problem. We anticipate what’s ahead, connect what others treat separately, and design comprehensive wealth strategies where every piece has a purpose.

Financial Planning

Thoughtful planning tailored to your life, values and your future.

Financial Planning

  • Goal Setting & Progress Tracking
  • Net Worth & Cash Flow Analysis
  • Financial Independence Modeling
  • College & Education Funding Strategies
  • Charitable Giving Plans
  • Business Entity Structuring
  • Retirement Plan Design & Oversight

Tax Optimization

Proactive, layered planning that keeps more of your wealth working for you.

Tax Optimization

  • Tax Planning & Filing Oversight
  • Annual Reviews & Multi-Year Projections
  • Optimization of Tax-Advantaged Accounts
  • Gifting & Estate Tax Strategies
  • Investment Tax Efficiency
  • Proactive Tax Policy Monitoring

Risk Management

Strategies aligned to your goals, not just your risk score.

Risk Management

  • Risk & Coverage Assessment
  • Life, Disability, & Long-Term Care Analysis
  • Property & Casualty Insurance Review
  • Health & Medicare Review & Coordination
  • Asset Protection Planning

Estate & Legacy Planning

Shape your legacy with strategies that protect and empower for generations.

Estate & Legacy Planning

  • Estate Plan Review & Coordination
  • Estate & Transfer Tax Minimization
  • Trust, Entity & Asset Protection Structures
  • Family Meetings & Inheritance Planning
  • Charitable Legacy Strategy

Investment Management

Tailored strategies aligned to your life, not just your risk score.

Investment Management

  • Evidence-Based, Goal-Driven Portfolios
  • Tax and Cost-Efficient Management
  • Strategic Rebalancing
  • Tax Loss Harvesting
  • Withdrawal Sequencing & Strategy
  • Public & Private Market Access
  • Transparent, Simple Fee Structure
  • Cash & Liquidity Management

Lifestyle Services

A centralized, high-touch approach to managing complexity across generations.

Lifestyle Services

  • Private Banking & Family Lending Oversight
  • Family Culture & Governance
  • Family Wealth & Legacy Education
  • Family Cash Flow and Budgeting
  • Academic, Career & Leadership Development for the Family
  • Personal, Financial & Digital Protection
  • Health Care, Senior Care & Wellness
COMMON CHALLENGES

We catch things
others may miss.

As wealth grows, so does the complexity that comes with it. More decisions. More advisors. More opportunities for things to fall through the cracks. We see the bigger picture, connecting what others manage separately so nothing important gets overlooked.

OUR APPROACH

Design. Build. Protect.

Whether you’re building, preserving, or preparing to pass on your wealth, we create clear, adaptable plans rooted in your life and goals. From complex tax strategies to legacy planning and asset protection, we help you make confident decisions with lasting impact.

The core 
elements we’re built on.

ELEMENT 005

Intentional

Good advice is expected. We take the time to listen, understand, and connect with the person behind the plan. We lead with humility and make every relationship personal.

ELEMENT 004

Discipline

We’re proactive by nature and disciplined by design. We anticipate what’s next, follow up, follow through, and take ownership of getting things done.

ELEMENT 003

Creativity

Good enough isn’t good enough. We think beyond the obvious and study various strategies, structures, and scenarios-because the best answer is rarely the first.

ELEMENT 002

Clarity

We turn complexity into clarity. We connect every piece of your financial picture, cut through the noise, and bring focus to the decisions that matter most.

ELEMENT 001

Character

We do what’s right and say what’s true, not just what’s easy to hear. We lead with integrity, put your interests first, and make sure you always get the whole story.